Pure Ghee is an accessory brand inspired by colours and textiles of India. Started by Aditi Prakash in 2010 it aims to include handcraft in urban lives. Trained as a sculptor and an Industrial designer, Aditi has developed a design vocabulary that is clean and contemporary while being rooted in the Indian design aesthetic.
The name comes from a tin of home-made‘Ghee’a craftsman gifted Aditi. The affection behind the gesture, and the wholesomeness of the gift inspired her to name her brand ‘Pure Ghee’. The name symbolizes quality, and a love for life that is intrinsically Indian, comforting and joyful.